Why Go Mobile?

With the increasing availability of mobile internet technology, more and more people are beginning to access the Internet from their phones. This particularly applies to local businesses which fulfil a need for customers who are out and about. Local searches make up a significantly large portion of all mobile searches, according to Google.

Unfortunately, the majority of web sites currently online are designed to be displayed on the screen of a desktop or laptop computer. Mobile devices such as the iphone and the Blackberry do their best to render the page in an acceptable size and format, but the end result is usually hard to view and interact with from a mobile device.

What is more, the media files (such as the graphics, video, flash or audio) which make up a significant part of the portion of a website are slow to download onto a mobile phone, which can cause customers to leave a wes site before it has even finished downloading.

What this means to most small or local businesses is that by failing to provide a good online experience to their potential customers who use their phones to browse the web, they are losing business.

For business owners who choose to embrace the mobile internet, there are a lot of advantages. By optimising a web site to load quickly and provide the user with the best possible experience, you will be able to stand out from the crowd and also take advantage of the fact that your customer already has their phone in hand - with the ability to place a call to your phone number by clicking on a link.